How to Manage your Feedback Funnel (and increase clientele)

wordle-view-of-workshop-feedbackDo evaluations of your products, events and “presentations” get high ratings? Can you prove it? Specifically – do you have a “written” record of this positive feedback?

If you are a business or a non-profit organization, public and private agencies may rank you. If you are a consultant, the organizations you work with may have this data on record. However, in either case, unless you help create the evaluation tool and have open access to the results, you probably aren’t maximizing the benefit of client and participant feedback.

With Constant Contact’s online survey tool, you (or I) can design a survey campaign through email and social media to help you get that valuable feedback for your business.

Increase Your Clientele. Conduct A Survey.

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Using Event Marketing to Turn Up the Heat

This Fall and Winter, we’ll know who “turned up the heat” on marketing this Summer.  Start now to fill your pipeline and drive meaningful results!

Consider “event marketing” to increase your visibility, credibility, and profits.

event marketing

“Events” may be easier to incorporate than you think. You should consider all of the following events for marketing purposes:

• Hosting Meetings
• Serving on Panels
• Making Presentations (In Person or Virtually)
• Conducting Workshops/Classes

When done right, events are one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually patronizing your business, joining your organization, or attending your event.

To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels – like email, social media, mobile and web – so that you can promote your event, reach the right audience, and drive meaningful business results.

Step One: Establish a Constant Contact account. Set up your next event with an Event Promotion & Registration campaign. Create a custom registration form. Track registrations in real-time, process payments, and even promote your event with email and social media! (Call or email me if have any questions or want some help.)

“Return on Investment” for E-Newsletter Is Probably Greater Than You Thought!

CC- Newsletter ROIView Full Digital Flyer

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Six Promotion Strategies, ONE Solution

CC- Six Strategies One Solution

UN-subcribes: A Bittersweet Symphony

 

bittersweetUn-subscribes used to sting… a lot.  Okay, so they still do… a little.  Yet we all know with growth comes some “pain”. The key is to make it worth the trip. While you’re at it, try to look on the bright side…..

Here are 3 good reasons to look forward to getting unsubscribes:

  1. You are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate yourself!
  2. fast-ways-get-get-subscribers-to-unsubscribeSomeone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Your headline is doing its job.
  3. You’ve been reminded. Not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them. If you can’t build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

(Need a little more? Motivate with music: The Verve – Bitter Sweet Symphony)

bittersweet symphony

GOOD LUCK!

IMG_0821-1By the way, my name is Alexis J. Smith. I am a Certified ConstantContact Core Solutions Provider and Licensed GetClientsNow! Effective Marketing Coach. I’d be happy to help you further customize and implement an effective e-marketing campaign. HireAlexis, when you’re ready!

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Organizing an Effective Home Office: Insights of Trial and Error

For starters, my ideal – which is to “keep it simple,” may apply here more than anywhere else. Your choice to operate out of a “home office” is somewhat a major life decision. Your work space (whether it’s a private office or a corner in your living room) must be an area conducive to mental and physical comfort, or you’ll find that “work stress” can easily become “life stress”. This is counter-productive and totally the opposite of why you chose a home-based business in the first place, right?

That said, your home office space may not be “spa retreat-ish” but you should have a comfortable and supportive chair, a flat workspace for your needs, good lighting, and system to keep it and the rest of your space organized.

Here is what works for me:

DESK:

I have a simple desk. On it I have my computer, my phone, small set of family (motivational) photos, and a modest-sized “catch all” that has a few compartments for pens, highlights, emery boards, chapstick (…yes, just the essentials) and a calculator. Right next to my desk I have an all-in-one printer that sits on top of a double drawer rolling filing cabinet. In the cabinet I keep the files and supplies that I use on a semi-regular basis, such as, printer ink, my stationery/folders, current client resources, a file for my receipts, all personal correspondence, paper, folders, etc.

RECEIPTS:

Now for the receipts’ file. I keep it monthly. At the beginning of the month, I simply replace the file with the new month’s file. That way, at tax time, I don’t have to go through a whole year’s receipts and divide it up. It’s already separated.

MAIL:

My method probably won’t work for all, but this is what I do: I leave it where it is. My local postal carrier is likely not a big fan of this method, but again…it’s what I do. My home office has the luxury of an outdoor, locked mailbox. Mail goes in and stays there until I am ready to retrieve it…. and “process” it. The same is true for my business mailing address. I have a PO Box that holds my mail until I am ready for it. Because most of my personal and professional business is handled electronically, I don’t worry much about missing something that is time-sensitive. Even paper invitations tend to be preceded by a text or evite. The point is to “control” what you can and the rate and time at which (junk) mail enters your organized space – is totally up to you. When you do check your mail, sit with it, sort it based on recipient and /or required follow-up action, shred it, and move on.  (Similar advice applies to your Email inbox, but we’ll cover that later.)

“DAYTIMER”:

Yes, a handheld NOTEBOOK (not an e-device). Your “Daytimer” can have a space for all your business cards, appointment cards, and go a long way to help you stay organized – if you use it. Here is one that is part of a complete organizing/goal-management system. I found it somewhat randomly online, but I’ve used mine since the start of the new year and bought one for my teen daughter – who is aiming to better organize her time so that she can squeeze in a part time job. We both find it useful.

3-RING BINDERS:

(or a Desktop Filing System) Yes, again with the “old school methods” – but this is one of my favorites. I do a lot of research for clients and also have a lot of e-mails that I need to print and save. I use paper that already has the wholes punched for insertion into a 3 ring binder. I will print out important research, client e-mails I need to save, work that I’ve done so I can review it later, etc., on this paper and then put it into the proper binders. I have a binder for all active clients, including HireAlexis. You would be amazed how clearer things are in a binder than tossed in a file cabinet. For my business it works tremendously.

(You knew that with all these “dos” – a “don’t” was coming, right?)

Okay , here it goes:

No Piling of Anything Allowed. This is one of those habits that can be so easy to get into – I speak from experience! But I stop myself now because I know it will just be brushed off to the side and forgotten. Too often I miss something important and regret the piling blunder again. You will be amazed how much more organized you will feel if you just don’t do this one thing. And time yourself. You think you are too busy, but it takes seconds and how long does it take to look for that missing document.

Lastly, opinions vary on when to review your checklist for optimal efficiency, so here’s my advice:

  1. Start your morning early. Finding quiet early morning time for divine communion, or mediation, works wonders. As you conclude this time, make a list of what you desire to accomplish today.This process will likely include a reflection on yesterday’s list. Move and prioritize tasks and errands, as necessary.
  2. Keep your list handy all day. This will help you evaluate your ability to answer those “quick requests” that come up all day and motivate you to “finish up” when you are tempted to treat yourself to an extra break.
  3. Clean your station, and check your list again, at the end of the day. This may seem a final step in a monumental project until you get caught up, but – when it’s done, reward yourself daily by spending a few minutes to regain that great feeling of accomplish and day’s work well done.
  4. Rinse (yourself) and repeat daily.

#Coupon, #Content, or #Contest? (Tips on Deals and Promotions)

Tips for Offering “Deals and Promotions”

1) Set An Objective (Specific tasks related to selling products or promoting a cause)
  • Business to Customer    -> Offer Discount or Coupon Code
  • Business to Business      -> Offer Exclusive Content (White Paper)
  • Business to Non-Profit  -> Consider Running a Contest
2) Select the Right Offer
  • Seeking Revenue?           -> Try a Trackbable Coupon
  • Increasing Awareness?  -> Use a Fan Promotion on Facebook
Digital-Marketers-Take-Notice-Promotions-Discounts-and-Deals-Drive-Third-of-All-Annual-SMB-Sales-300x2303) Distribute, Promote, and Share
  • Use All Tools Available to You and Encourage Sharing
  • Every (re)Tweet, Share, Email or Blog Post is an Opportunity
  • Send Thank you Messages and Surveys, where appropriate
4) Check the Results (ConstantContact, my favorite tool, makes this really easy!)
  • Did the offer/promotion meet its objective?
  • Why? (high response from existing customers? strong referrals? well-timed offer? etc)
  • Why not? (failed to reach audience? wrong/no audience targeted? unrealistic expectations? etc)
  • Look for things to do better, either way.
  • Who took advantage of the offer? (Perfect audience for next offer and feedback requests)
5) Do It Again!
  • Try to plan a series and stick with it.
  • Include a common theme related to your campaign objective but vary the delivery (coupon first, then content, end with contest…?)
  • Encourage sharing, be original (geared toward client needs), and watch your stats for what works and what doesn’t
GOOD LUCK!

IMG_0821-1By the way, my name is Alexis J. Smith. I am a Certified ConstantContact Core Solutions Provider and Licensed GetClientsNow! Effective Marketing Coach. I’d be happy to help you further customize and implement an effective e-marketing campaign.  HireAlexis, when you’re ready!

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