Daily Archives: June 3, 2011

Bartering: Bettering Businesses or Breaking Backs?

Do you barter your business services?  I’m not talking about the informal “help” that we offer each other.  I mean, have you met with a fellow business owner and formally agreed to exchange services instead of payments?

Over coffee this morning, I flipped through an old edition of Entrepreneur magazine and came across a quick list of tips for low cost marketing.  The last item on this list was a brief suggestion to consider bartering as a means of increasing your credibility (with a successful project completion), building networks, getting referrals and getting things checked off of your own business development “to-do” list.

My question:  Does this really work?  I tried once but found that (in that case) it wasn’t a good fit.  At the end of the day, projects that were paying bills (literally) took priority for both parties and ultimately we revisited the idea, making a decision to revert to our friendly “help” when possible and paying for services when rendered.

Have you tested the bartering waters?  Do you recommend the attempt?  What was your experience?  (For those considering bartering in your business, check out this list of “Nine Effective Bartering Tips” from Forbes Magazine.)