Whether you’re a bookshop, a not-for-profit arts organization, a consultant, or an accountant, you need a steady stream of business, referrals, or responses from the people that keep your doors open. That starts with staying in regular communication with your audience.
When you build an ongoing dialogue, you increase the trust and comfort level they have with you. They look forward to hearing from you. You’ll stay top of mind with them. As a result, they’ll become more loyal, spend more on your products and services, donate more frequently, and be more likely to refer you to their friends or colleagues.
Sounds great, right? The easiest, most effective way to build that dialogue is with email marketing. And that’s why it’s so important for small businesses and nonprofits to have and grow a contact list. Download this guide from ConstantContact, start your FREE Trial, and HireAlexis to get you started with a FREE 30 minute consultation and digital flyer*.