Monthly Archives: June 2015

How to Manage your Feedback Funnel (and increase clientele)

wordle-view-of-workshop-feedbackDo evaluations of your products, events and “presentations” get high ratings? Can you prove it? Specifically – do you have a “written” record of this positive feedback?

If you are a business or a non-profit organization, public and private agencies may rank you. If you are a consultant, the organizations you work with may have this data on record. However, in either case, unless you help create the evaluation tool and have open access to the results, you probably aren’t maximizing the benefit of client and participant feedback.

With Constant Contact’s online survey tool, you (or I) can design a survey campaign through email and social media to help you get that valuable feedback for your business.

Increase Your Clientele. Conduct A Survey.

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Using Event Marketing to Turn Up the Heat

This Fall and Winter, we’ll know who “turned up the heat” on marketing this Summer.  Start now to fill your pipeline and drive meaningful results!

Consider “event marketing” to increase your visibility, credibility, and profits.

event marketing

“Events” may be easier to incorporate than you think. You should consider all of the following events for marketing purposes:

• Hosting Meetings
• Serving on Panels
• Making Presentations (In Person or Virtually)
• Conducting Workshops/Classes

When done right, events are one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually patronizing your business, joining your organization, or attending your event.

To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels – like email, social media, mobile and web – so that you can promote your event, reach the right audience, and drive meaningful business results.

Step One: Establish a Constant Contact account. Set up your next event with an Event Promotion & Registration campaign. Create a custom registration form. Track registrations in real-time, process payments, and even promote your event with email and social media! (Call or email me if have any questions or want some help.)