Category Archives: Lists

UN-subcribes: A Bittersweet Symphony


bittersweetUn-subscribes used to sting… a lot.  Okay, so they still do… a little.  Yet we all know with growth comes some “pain”. The key is to make it worth the trip. While you’re at it, try to look on the bright side…..

Here are 3 good reasons to look forward to getting unsubscribes:

  1. You are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate yourself!
  2. fast-ways-get-get-subscribers-to-unsubscribeSomeone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Your headline is doing its job.
  3. You’ve been reminded. Not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them. If you can’t build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

(Need a little more? Motivate with music: The Verve – Bitter Sweet Symphony)

bittersweet symphony


IMG_0821-1By the way, my name is Alexis J. Smith. I am a Certified ConstantContact Core Solutions Provider and Licensed GetClientsNow! Effective Marketing Coach. I’d be happy to help you further customize and implement an effective e-marketing campaign. HireAlexis, when you’re ready!


Now Is A Great Time to Check Your List

Direct-Mktng-ListAcq-StatWhether you’re a bookshop, a not-for-profit arts organization, a consultant, or an accountant, you need a steady stream of business, referrals, or responses from the people that keep your doors open. That starts with staying in regular communication with your audience.

When you build an ongoing dialogue, you increase the trust and comfort level they have with you. They look forward to hearing from you. You’ll stay top of mind with them. As a result, they’ll become more loyal, spend more on your products and services, donate more frequently, and be more likely to refer you to their friends or colleagues.

Sounds great, right? The easiest, most effective way to build that dialogue is with email marketing. And that’s why it’s so important for small businesses and nonprofits to have and grow a contact list. Download this guide from ConstantContact, start your FREE Trial, and HireAlexis to get you started with a FREE 30 minute consultation and digital flyer*.

*Offer expires 3/31/2015. Restrictions apply on digital flyer. No purchase necessary.

Using Email The Way Nature Intended

I’ve mentioned at least once or twice before how important it is to structure your day and your space (mental and physical) so that you balance your need to be appropriately “proactive” and “reactive”.  

The Official Windows Magazine published a list of “10 Ways to Get More From Your Email” that I thought was very helpful in addressing what happens to be a primary culprit in the daily distraction line-up.   EMAIL MANAGEMENT…..

Here is an excerpt of the first three tips offered.  Click the link at the end for the full article.

1 GET YOUR EMAIL ORGANIZED Instead of keeping everything you receive piled up in your inbox, why not sort it all into folders? Folders help clear the clutter and make it easier to find important things in the future

2 USE MANY ADDRESSES You can reduce the amount of unwanted email you receive by having more than one address. For example, you might have one email you give to friends and one for online shops.

3 LET YOUR PC SORT IT (or do it yourself) Wouldn’t it be brilliant if incoming emails were automatically colour-coded for easy identification, or if they filed themselves in the appropriate folders?
Read more: Get more from email

Ideas for Home-based Businesses (Lists)

Linked below are lists filled “Home-based Business Ideas.”  I think the main point is, if you have a skill, a talent, or an idea –> Go for it!

400 Home-based Business Ideas
“10 Best Home-based Business Ideas”
“MSN StartUpNation: 100 Home-based Businesses” 

There’s no time like the present to take a step toward your future….