Category Archives: Marketing Ideas and Tips

How to Manage your Feedback Funnel (and increase clientele)

wordle-view-of-workshop-feedbackDo evaluations of your products, events and “presentations” get high ratings? Can you prove it? Specifically – do you have a “written” record of this positive feedback?

If you are a business or a non-profit organization, public and private agencies may rank you. If you are a consultant, the organizations you work with may have this data on record. However, in either case, unless you help create the evaluation tool and have open access to the results, you probably aren’t maximizing the benefit of client and participant feedback.

With Constant Contact’s online survey tool, you (or I) can design a survey campaign through email and social media to help you get that valuable feedback for your business.

Increase Your Clientele. Conduct A Survey.

580M09e

 

Advertisements

Using Event Marketing to Turn Up the Heat

This Fall and Winter, we’ll know who “turned up the heat” on marketing this Summer.  Start now to fill your pipeline and drive meaningful results!

Consider “event marketing” to increase your visibility, credibility, and profits.

event marketing

“Events” may be easier to incorporate than you think. You should consider all of the following events for marketing purposes:

• Hosting Meetings
• Serving on Panels
• Making Presentations (In Person or Virtually)
• Conducting Workshops/Classes

When done right, events are one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually patronizing your business, joining your organization, or attending your event.

To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels – like email, social media, mobile and web – so that you can promote your event, reach the right audience, and drive meaningful business results.

Step One: Establish a Constant Contact account. Set up your next event with an Event Promotion & Registration campaign. Create a custom registration form. Track registrations in real-time, process payments, and even promote your event with email and social media! (Call or email me if have any questions or want some help.)

“Return on Investment” for E-Newsletter Is Probably Greater Than You Thought!

CC- Newsletter ROIView Full Digital Flyer

UN-subcribes: A Bittersweet Symphony

 

bittersweetUn-subscribes used to sting… a lot.  Okay, so they still do… a little.  Yet we all know with growth comes some “pain”. The key is to make it worth the trip. While you’re at it, try to look on the bright side…..

Here are 3 good reasons to look forward to getting unsubscribes:

  1. You are actually using your list. The only way that I have ever seen to not get an unsubscribe is to never send an email. If you are not going to use the list why go to the time and effort to build it. So congratulate yourself!
  2. fast-ways-get-get-subscribers-to-unsubscribeSomeone is opening your email. To unsubscribe they had to at least open the email and click the unsubscribe link. The good thing is that your headline worked and got them to open your email. Your headline is doing its job.
  3. You’ve been reminded. Not everyone is going to like you or your writing style. Those that don’t will unsubscribe. The good thing though is that if they don’t care for your style you will never build a relationship with them. If you can’t build a relationship with them they will most likely never buy from you. So each unsubscribe will make your list more targeted to people who actually like your style and are more likely to respond favorably to your offers that meet their needs.

So now you have three good reasons to no longer dread seeing that people have decided to unsubscribe from your list. Rejoice in the fact that you are actually making your list stronger and more profitable for you in the longer run.

(Need a little more? Motivate with music: The Verve – Bitter Sweet Symphony)

bittersweet symphony

GOOD LUCK!

IMG_0821-1By the way, my name is Alexis J. Smith. I am a Certified ConstantContact Core Solutions Provider and Licensed GetClientsNow! Effective Marketing Coach. I’d be happy to help you further customize and implement an effective e-marketing campaign. HireAlexis, when you’re ready!

CTCT_Certified_420x105

#Coupon, #Content, or #Contest? (Tips on Deals and Promotions)

Tips for Offering “Deals and Promotions”

1) Set An Objective (Specific tasks related to selling products or promoting a cause)
  • Business to Customer    -> Offer Discount or Coupon Code
  • Business to Business      -> Offer Exclusive Content (White Paper)
  • Business to Non-Profit  -> Consider Running a Contest
2) Select the Right Offer
  • Seeking Revenue?           -> Try a Trackbable Coupon
  • Increasing Awareness?  -> Use a Fan Promotion on Facebook
Digital-Marketers-Take-Notice-Promotions-Discounts-and-Deals-Drive-Third-of-All-Annual-SMB-Sales-300x2303) Distribute, Promote, and Share
  • Use All Tools Available to You and Encourage Sharing
  • Every (re)Tweet, Share, Email or Blog Post is an Opportunity
  • Send Thank you Messages and Surveys, where appropriate
4) Check the Results (ConstantContact, my favorite tool, makes this really easy!)
  • Did the offer/promotion meet its objective?
  • Why? (high response from existing customers? strong referrals? well-timed offer? etc)
  • Why not? (failed to reach audience? wrong/no audience targeted? unrealistic expectations? etc)
  • Look for things to do better, either way.
  • Who took advantage of the offer? (Perfect audience for next offer and feedback requests)
5) Do It Again!
  • Try to plan a series and stick with it.
  • Include a common theme related to your campaign objective but vary the delivery (coupon first, then content, end with contest…?)
  • Encourage sharing, be original (geared toward client needs), and watch your stats for what works and what doesn’t
GOOD LUCK!

IMG_0821-1By the way, my name is Alexis J. Smith. I am a Certified ConstantContact Core Solutions Provider and Licensed GetClientsNow! Effective Marketing Coach. I’d be happy to help you further customize and implement an effective e-marketing campaign.  HireAlexis, when you’re ready!

CTCT_Certified_420x105

Why Friends and Family Do (and don’t) Support Your Business

my_morning_blog_631435I am happy and humbled to agree with writer, Gerard Kersey as he discusses the reasons why some businesses don’t receive the support and promotion of friends and family, they feel they deserve. (Read: “Why Won’t My Family and Friends Do More to Help My Business?” via the HuffPost.)

Like, Mr. Kersey, my friends and family have been very supportive of my business aspirations.  Even when (I’m sure) my amateur “management” styles tested the patience of those who were there in the very beginning… they were still there. Since then and continuing, the Lord has blessed me and my business with a strong support system and I am so very grateful.

In return, I strive to be a professional that my friends and family can be proud to promote. I work and train hard to be good at what I do.  I have materials (a web site, LinkedIN profile, and a Facebook page, for starters) that reflect me as a professional (so that they can point to them without hesitation), but I don’t hound them or their “network.” Also, I do my best to be readily available to them (or their referrals), whenever my expertise or assistance is needed.  It’s funny – but as I write, I wonder how many of my family members know exactly what I do. Since I’m 8 years into the “solo-preneur” game, they’d probably have a good idea, but the more important factor is that they know – any referral made to “HireAlexis” is one that can be trusted for its integrity.

What more can you ask for?

Dynamic Event Fundraising

“Increase donations and gain new donors with mobile fundraising at events. Real-time recognition inspires attendees to conveniently give in the moment.’ Check out this tool from MobileCause. I plan to start using this service very soon. Let me know if you’ve tried it.

dynamic event fundraising