Tag Archives: Get Clients Now

How to Manage your Feedback Funnel (and increase clientele)

wordle-view-of-workshop-feedbackDo evaluations of your products, events and “presentations” get high ratings? Can you prove it? Specifically – do you have a “written” record of this positive feedback?

If you are a business or a non-profit organization, public and private agencies may rank you. If you are a consultant, the organizations you work with may have this data on record. However, in either case, unless you help create the evaluation tool and have open access to the results, you probably aren’t maximizing the benefit of client and participant feedback.

With Constant Contact’s online survey tool, you (or I) can design a survey campaign through email and social media to help you get that valuable feedback for your business.

Increase Your Clientele. Conduct A Survey.

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Using Event Marketing to Turn Up the Heat

This Fall and Winter, we’ll know who “turned up the heat” on marketing this Summer.  Start now to fill your pipeline and drive meaningful results!

Consider “event marketing” to increase your visibility, credibility, and profits.

event marketing

“Events” may be easier to incorporate than you think. You should consider all of the following events for marketing purposes:

• Hosting Meetings
• Serving on Panels
• Making Presentations (In Person or Virtually)
• Conducting Workshops/Classes

When done right, events are one of the best ways to get people to take the next step from interacting with you on Facebook or reading your newsletters, to actually patronizing your business, joining your organization, or attending your event.

To create a successful event campaign, you need to come up with a strategy that incorporates your different marketing channels – like email, social media, mobile and web – so that you can promote your event, reach the right audience, and drive meaningful business results.

Step One: Establish a Constant Contact account. Set up your next event with an Event Promotion & Registration campaign. Create a custom registration form. Track registrations in real-time, process payments, and even promote your event with email and social media! (Call or email me if have any questions or want some help.)

“Return on Investment” for E-Newsletter Is Probably Greater Than You Thought!

CC- Newsletter ROIView Full Digital Flyer

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Six Promotion Strategies, ONE Solution

CC- Six Strategies One Solution

10 WAYS TO GET CLIENTS IN 10 MINUTES

The following is one of many great resources from GetClientsNow!(TM):

“Does it seem like you can never find the time to market for more clients? It’s hard to find open hours in the middle of a busy week. But not every marketing task requires big chunks of time. Here are ten productive things you can do to get more clients when you have just ten minutes.

1. Place a call. Which of your past clients have been totally happy with your work over the past couple of years? Think of one you haven’t been in touch with recently. Call to see how he or she is doing. When your fans are reminded of your good work, new projects and referrals often ensue.

2. Send an email. Who has referred you the best client over the last year? Send an email to express your continuing thanks. Showing your appreciation to referral sources frequently results in more referrals.

3. Make a date. Think of a prospect or referral source you have always wanted to know better. Contact that person and make a date to have coffee or chat by phone. Informal conversations deepen relationships and build trust.

4. Expand your network. Log on to your social media channel of choice, and choose a colleague you think of as well-connected. View that friend’s connections. Send connection requests, or follow, every one of those people you recognize. More people in your network means more potential prospects.

5. Review your image. Browse through your website or social media profile with a critical eye. View each section as if you were someone visiting for the first time. Note any areas you think could improve and schedule time to make some changes. First impressions make a difference to surfing prospects.

6. Examine your contacts. Scan your contact database seeking anyone who might be a prospect that you haven’t made contact with in the last 30 days. Reach out to that person with a personal call or note. People who already know you are more likely to become clients than new, cold contacts.

7. Send an article. What’s the last article you read that might be helpful to some of your prospects? Email them with a link to it or mail them a copy. When prospects perceive you as a helpful resource, you gain their confidence.

8. Follow up a meeting. What was the last meeting you attended where you collected business cards? Did you follow up with those people? Find the stack of cards and send one or two a nice-to-meet-you note. Repeated contact helps people to remember you.

9. Touch your network. Visit your favorite social network and peruse recent posts by the prospects and referral sources you’re connected to. Post some likes and replies about what they’re saying. Relationships build when communication is two-way.

10. Find a referral partner. Think of occupations who naturally come in contact with your ideal clients. Then consider who you already know in any of those occupations. Send a quick note to suggest you talk about becoming referral sources for each other.

Marketing projects don’t have to consume your whole day. You can chip away at them a bit at a time, whenever you have a few moments. Keep this list handy on your smartphone or by your computer. The next time you’ve got ten minutes to kill, use it to find clients instead.”

Copyright © 2012, C.J. Hayden

 

Your “Secret” to New Year Resolution Success

The “secret” to success with your New Year resolutions is …… START NOW.
(You are probably already considering the things you want to do and change in 2013…am I right?)

startWell, by deciding now and waiting until later to get started, you are building on a foundation of procrastination…and setting yourself up for further delays in the achievement of your goals.

The key is to start now! “Striking while the iron is hot” – so to speak – by constructing a plan that will start immediately to (at least gradually) build to direct daily and weekly ACTIONS that will promote your goal achievement.

Here are some quick tips to help you on your way…

1) Start now – Plan your reward. Few things motivate like the promise of a reward. What’s even better?!? You can offer yourself a reward for even the “smallest” of accomplishments. Start now and consider how you will reward yourself TODAY for getting started.

2) Start now – Write it down, draw a picture, “pin” an interest…something. Take the proactive step of making your goal real by creating a visual impression of your “finish line” and anything you want and need to make it a reality.

3) Start now – Handle your business. This might mean waking up little earlier, taking shorter breaks during the day, or getting to bed a little later. (I advise against planning for all three at once…can you say “burn out”?!?). Identifying time is key component in your success. You can’t “make” time (we all have the same 24 hours a day), but you can prioritize your time. This may mean letting something go for a season, but you can strike a balance. Aligning your goals and action plans with the support of a good Coach can really help with this. (I’m accepting new coaching clients, by the way. Feel free to contact me, if you’re interested.)

4) Start now – Consider ways to track and measure your progress. Some measurements will be basic math. Others may be more subjective – but NO LESS VALUABLE or measurable. Say, you have a personal resolution to get healthier. You can track weight loss and muscle gain with scales that give you direct quantifiable results of your work. However, your success with your goal to get more rest and take time to indulge in mental health activities will only be measured by how you feel—which is unique and subjective – but measurable, nonetheless. Likewise, a professional goal to become a “better speaker” can very well be facilitated by specific action steps, with the results being numerically measured (increased # of booked speaking engagements, evaluation scores, or  number of closed sales after presentations) and/or subjectively assessed (“I feel more comfortable speaking about my products or services than I did a month ago.”)

5) Start now – Encourage yourself. Starting the journey toward a new venture, a changed habit, or simply a renewed focus, can be daunting, but is almost always worth the effort. No matter the final outcome, you grow stronger, smarter, and more confident from the effort you apply.

6) START NOW!

Best Wishes for a strong finish of 2012 and A productive launch into 2013,

Alexis

Fill Your Pipeline – Today (on a ZERO Budget)

We’ve all heard varying insightful perspectives on the saying “time is money.”  When it comes to business, I side with the simple statement: Time is money.

The good news is, if you have “no money”, you can substitute a commitment of your time and effort to reach many of the same tangible goals in your business, especially as it relates to your marketing efforts.

There are five major hurdles along “Marketing Street” that I can share with you along with specific action steps to overcome each.  Today, let’s start from the beginning:

The first  major “road block” (chronologically speaking) consultants usually face when it comes to their marketing is “filling the pipeline.” Here are a few “FREE” (remember time instead of money) things you can do TODAY to make a difference:

* Write and practice a “cold-calling” script.  (No one I know likes to cold call and you may be able to avoid it, but having this language familiar and speaking it confidently WILL pay off, even in casual conversations. Think preliminary “elevator speech”….)

* Actually call (no email, this time) three “warm” leads.  Remember to send follow-up emails in reference to your conversation and provide any additional information you’ve promised.

*Ask someone you’ve done business with (any good business, not necessarily “this” business) for a referral.

*Find an event/organization and offer yourself as a pro-bono guest speaker on a topic that you are very familiar with. Public speaking increases credibility and visibility.  If you go in prepared, leads/prospects will follow.

* DO something to get your name in print.  Find a positive outlet of your professional skills and act on it. By the way, you don’t have to wait for someone else to tell the story.  You can issue your own news release via a blog, social media channel, or even a traditional press release. (Already have something planned? Promote, promote, promote.)

* Distribute business cards and flyers (or “books”.)  However, leaving stacks of advertisement materials is not enough. Try to engage in appropriate conversation as you hand out your materials. Be sure to point out your clearly marked contact information as you “close”.

I hope you found this quick list useful and inspiring.  What are some “fill the pipeline” strategies you use?  I welcome your comments and feedback.